Lawrence Walker- "Bon Ton Rouley"

                                        

Floyd Soileau's first venture into the music business had paid off well. He  had partnered with Ed Manuel on a 78 rpm and 45 rpm release on the Big Mamou label. This record featured recordings by Milton Molitor and Austin Pitre recorded at a local radio station and was a hit on the jukeboxes in South Louisiana.

Other artists took notice of the success of the record after its release. While Cajun music had been on a slow decline with the lack of labels putting out new material; this new label caught artist's attention. Many artists who had had success with recording on such labels such as Khoury's and Feature, were looking for someone to release their music. One of those artists was Lawrence Walker.

Starting in 1955, Lawrence had been recording for George Khoury's label. Through the early 1950's he had released nine records on the label. But by 1955, Lawrence's last Khoury's was released. Rock and blues were gaining popularity and were the preferred styles being recording, leaving artists like Lawrence to the side.

In 1957 Lawrence and his band traveled to Eunice to record four songs at KEUN radio station. Johnny Allan had just began playing with Lawrence at this time, playing steel guitar. The radio station would go off the air at night and allowed the band the studio to record there. Lawrence had heard about Floyd and brought the tapes to him. Floyd recalls:

"Lawrence said, "Well, I want to get some records made and I understand you're starting to make some records." And after I asked, "What do you want for the records? Do you want a royalty?"  He said, "No, no, no, I had this royalty business a while back, I got shafted. I want $100 for that tape, got four songs on it." $100 back in 1956 was a lot of money, and I said, "Well, I know it's worth that, but I'm a little shy on some cash right now. How about if I buy two of the songs now and put them out , and I'll put the other two later." "Well," he said, "give me $50 now and the other $50 later on. If that's good enough for you, that's good enough for me." I said, "I'll go for that." So I had money and I gave him $50 and I clipped the tape, took the first two songs out."

So Floyd bought the songs from Lawrence with idea to follow up on his and Ed's first release. He went to Ed Manuel to see about putting out a new record. Ed wasn't interested, he had just wanted to do the one release to help out his jukebox sales. He offered Floyd some cash if he needed it, but Floyd had made enough off the first record to release Lawrence's record.

Not wanting to call it Big Mamou, Floyd decided on Vee Pee; a nod to his town of Ville Platte. He sent two songs to Starday in Nashville to press on the new label; "Osson Two Step" and "Bon Ton Rouley". As with the first record, Floyd put the name of his record store and address below the label title. Even though 45 rpm was desired new format; Floyd released the record on 78 rpm as well.

"Bon Ton Rouley" lyrics describe a young girl's parents not wanting their daughter to be courted with a older man. He speaks of travelling to Holly Beach and Hackberry with her; there, they get ate up by the mosquitoes only for him to shrug it off by saying "Let the good times roll".

C'est par rapports à ton papa et par rapports à ta maman,  

Si moi j'peux p'us t'aimer, mais laissse le bon ton rouler.

J't'ai trouvè dans les grands mêches. j't'ai amené aux "Holly Beach",

Les maringoins sont aprés m'manger, mais laisse le bon temps rouler.

Ton pa pa il est fàcher et ta maman est pas contente, 

Les marengoins sont aprés m'manger, 

Mais laissse le bon ton rouler.

J't'ai trouvér dans les grande mêches, j't'ai amené aux "Hackberry",

Les maringoins sont aprés m'manger, mais laisse le bon temps rouler.

Ton papa aprés river, moi l'entende su' la galerie,

Ta mamam  aprés quereller, les enfants sont aprés pleurer,

Les vaches sont pas tirés et les "gaimes" sont aprés chanter, 

Les maringoins aprés m'manger, mais laisse le bon temps rouler.

This new record by Lawrence on the Vee Pee label sold well and put Floyd in touch with more jukebox operators and music stores. After these two records, Lawrence didn't record for Floyd again. The other two songs that were part of the deal were later released. But as far Lawrence, he was recruited to record for La Louisianne records by Rufus Thibodeaux in the early 1960's. The Vee Pee label didn't last long with Floyd. He released one more record on the label before he had a new idea for a title for the label.

While the Big Mamou release was numbered 101, this Vee Pee record was numbered 102. A mix up at the pressing plant resulted in the label sides being swapped. "Bon Ton Rouley" is actually on the "Osson" side and vice versa.

                                         

Resources:

Conversations with Floyd Soileau

Early Cajun Music blog

Band photo: Center for Louisiana Studies

Ad: Early Cajun Music Blog

Session info:

AND WANDERING ACES (Vee Pee 102)

V/acdn, U J Meaux (fdl), Johnnie Allan (st-g), Al Foreman (g), Bhuel Hoffpauir (d)

KEUN Radio Station, Eunice LA; 1957

VP 102-A Osson (Opelousas) two step Vee Pee 102,

VP 102-B Bon ton roulay (Les bon temps) Vee Pee 102,

Aldus Roger- O.S.T. Special

                                       
In 1957 Floyd Soileau quit working for the radio station after noticing that Cajun record releases were getting limited. While at the radio station, he had seen ads from Don Pierce of Starday Records advertising to press records. He collaborated with Ed Manuel to put out one record; but after its release, Manuel lost interest. So Floyd decided to go venture out on his own.

He changed the name to Vee-Pee Records after the town of Ville Plate. By this time, Floyd had made some good connections in the record business and the word was out that a new record company had opened up in Ville Platte. He bought 2 songs from Lawrence Walker for 60 dollars and released them on Vee Pee's first release. For that record he only pressed seven hundred 45's and 300 78's. Soon other artists were knocking at the door.


Aldus Roger and the Lafayette Playboys had recorded previously for J.D. Miller's Feature label in the mid fifties. But when labels such as Miller's and Khoury's slowing their Cajun recording down, artists like Aldus were looking for other labels to release their music. Floyd's label was a relief to artist like Aldus as it gave them a renewed output for their music.

Following Lawrence's example, Aldus went to Floyd to record and put out a record of him and his band. While Floyd didn't have a studio yet, he had to use Miller's studio in Crowley for some of his early releases. It was in 1958 that Aldus recorded "O.S.T Special" at Modern Sound Studio for Vee Pee 103. Floyd had it shipped to Nashville and RCA pressed it with a unique green label.

Aldus was known for having a tight band and this recording finds the band playing in high gear. Doc Guidry joined the band during this time and this recording marks his first record with Aldus. Phillip Alleman played his first dance when he was 11 with Aldus; replacing his brother, Clarence, on guitar and started a 25 year career with Aldus. Fernest “Man” Abshire joined the band around this time; he played with Aldus until his death. Johnny Credeur played with Aldus from 1958 to 1964, joining Belton Richard's group afterwards. Tunice "T Man" played with Aldus  for a couple of years, sadly passing away at age 29. 

O.S.T is in reference to the O.S.T dance hall in Rayne, La. The name is shortened for the Old Spanish Trail, named after a colonial Spanish Highway that connected San Diego, Ca. to St Augustine, Fla. The old route is now mostly made up of Highway 90 that passes thru Crowley and Rayne.

Musician Michael Dupuy says about the record:

"The unique and odd thing about that record is the fact that no other instrument takes a lead. It is strictly accordion with a strong rhythm guitar that echoes a bass at times. Also, there’s no drums being played. I am pretty sure it’s a cabasa."

But with this record, Aldus started a long reign in popularity and this was his most productive era. He would continue his career on a popular television show on KLFY for 15 years. He would go on to record for J.D. Miller again but recording for most of the 1960's at La Louisianne Records. As for Floyd, he would soon discontinue the Vee Pee label and would branch off into two labels; Jin and Swallow.



                                           



Resources:
Broven: South To Louisiana
Early Cajun Music blog
Michael Dupuy
Johnnie Allen- Memories
Picture of Aldus from the Michael Dupuy collection.

Session info:
Acdn with possibly Oran ‘Doc Guidry (fdl), Phillip Alleman (st-g), Johnny Credeur
(g), Tunice Abshire (b-g), Fernest ‘Man’ Abshire (v/d)
Modern Sound Studio, Crowley LA: 1958
VP 103A (J8OW1280) Midway waltz
 (La valse a Alida) Vee Pee 103,
Jin 108, Swallow 110
3003, LP6003
Ace(E) CDCHD743
VP 103B (J8OW 1281)O.S.T. (Cajun) special Vee-Pee 103, Jin 108,
Swallow 110, 3003,
LP6001 LP6007,
Ace(E) CDCHD 743